Instant Buzz - advertising your site online

For the last few days I've been playing with an IE toolbar advertising program called InstantBuzz.

It's an add-on for IE that puts a small advertising toolbar up on the top of your IE browser that displays a text ad every time you load a new page.

For every five ads you see your ad will be shown once.

So, for example, if you went to Hotmail and read 25 email messages there, you would have been (inobtrusively) exposed to 25 InstantBuzz text ads, and your ad, which you can set up as soon as you join, will be shown on other people's toolbars five times.

Right now, I'm seeing a lot of clickthroughs on my ads, probably because of the novelty of the program (it was released less than a month ago), and the fact that it's so close to Christmas (I'm one of the very few pitching real consumer products there so far). It will probably decrease in usefulness as time goes by.

The program is joinable by invitation only. The bonus is that I've got some invitations left. Feel free to email me at wendy_j_woudstra@hotmail.com with your email address (use "InstantBuzz Invitation Please" as a subject line) or fill in the form at the bottom of this post, and I'll get an invite off to you as soon as I see your message. I've found a better way to deal with this, if you'll excuse the icky pop-up ad. If you reload the page a little javascript pop-over thing shows up with the InstantBuzz logo on top. The top ad will link you directly to the membership page, and you can sign up without a membership invitation.

Please, please note that by joining you are in NO WAY obligated to put one of these horrid little boxes on your site. I'm just putting it here as a way to let you sign up easily.

It's 100% free to join, though there is a rather pathetic pitch to buy some not-so-great software at the beginning of the process. Just ignore it and proceed to the signup.


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