Marketing to Schools and Teachers

After looking at some resources for pre-publication publicity, book signings, and tradeshows last week, I promised to cover some resources for those publishers who have materials for the educational market. Again I found myself amazed at the quantity and quality of information available, and at a loss as to how to best categorize it all.

Not one to give up without a fight, I have done my best to organize the links below in a way that, hopefully, you will find useful.

Schools and Teachers

1. General Information
   School Marketing 101 - some important considerations for developing effective marketing strategies to sell successfully to the school market.

   Developing Educational Standards - this mega site contains everything you want to know (and more!) about educational standards and curriculum framework documents.
   
   

2. Catalogs and Sales Letters
   Eight Steps to Writing a Great Sales Letter to a Teacher - brief notes to help you create a winning sales letter to busy teachers.

   More great tips for creating sales material for teachers, and a brief article about designing sales materials for educators... don't be afraid to be tacky!.

   Increase Your Sales By Adding These Words to Your Catalog Cover - it's not news that the word FREE makes a splash, but if you're dealing with teachers, how about including grade level? This and other ideas here.

   10 Ideas to Improve Your Next Catalog offers more ideas for getting more and larger orders from your catalog.
   
   

3. Mailing Lists and Contacts
   
   
4. Using the Internet
   If you want to use your web site to market to teachers, you'll need to check out the article at The Internet Monitor called www.why should I visit your web site.com. Not only does it tell you where educators look for information about new products, it will tell you what you need to do to get them to visit your site.

   Four Great Ways to Integrate Your Internet Marketing With Your Traditional Marketing - designing your web site with teachers in mind, make it easy to navigate, and use print and online advertising together for maximum impact.