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Recent Articles: 
Marketing a Hard Sell BookThe book industry knows which titles sell quickly and which titles take longer to sell. Special niche books may be a "hard sell," according to publishing experts. Publishers appreciate the author’s efforts. Have you written a hard-sell book? Your personal marketing efforts may boost sales.
Avoid The Newsstand BloodbathDistribution can be as brutal as ad sales. But it doesn't have to be. Here are some thoughts on how to best work with and around "the system."
What’s on Your Back Cover?Everyone knows that a book’s back cover needs a bar code along with ISBN and price information, but once those are in place, new publishers often are unsure what to add to the back cover of their books. While there are many different views about what should be on a back cover, I believe the best use is to see the back of your book as a mini sales page, including four elements.
Getting Out ThereMichael Brooke's eighth article in his series on independent magazine survival gives advice on getting new subscribers. Is bigger better, or does slow and steady win the race? |
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